Why Does a Tradesperson Need to Show Up Online?
Most people search "boiler engineer near me" before they call anyone. If you don't show up, you don't get the job. Google has replaced the Yellow Pages, and if your business isn't visible there, it may as well not exist to a new customer.
Do Tradespeople Really Need a Website?
Yes, and it doesn't need to be fancy. A simple page with your services, your area, some photos of past jobs, and a phone number does more good than an empty Facebook page that hasn't posted in a year.
How Much Do Google Reviews Actually Matter?
A lot. Ask every happy customer for a Google review. Three good reviews beat any advert you could run, because people trust other people more than they trust a business talking about itself.
Frequently Asked Questions
Is a Facebook page enough instead of a website?
No. Facebook pages get buried in feeds and rarely show up in Google search results. A website is the one thing you fully control and own.
How do I get my first Google reviews?
Ask right after the job while the customer is still happy, and send a direct link to your Google review page so it takes them seconds, not minutes.
What should a tradesperson's website include at minimum?
Your services, the areas you cover, photos of completed jobs, a phone number, and a way to book or message you directly.