What Does a Tradesperson's Website Actually Need to Include?
At minimum: your services listed clearly, the areas you cover, real photos of completed jobs, a phone number visible on every page, and a simple way to get in touch, whether that's a form, WhatsApp link, or click-to-call button. Everything beyond that is a nice-to-have rather than essential.
Why Do Photos Matter More Than Most Other Content?
Customers comparing tradespeople online are trying to answer one question: can this person be trusted in my home? Real photos of past work answer that question faster than any amount of written copy, which is why a page with ten genuine job photos usually converts better than a page with polished but generic stock imagery.
How Fast Does a Tradesperson's Website Need to Load?
Most visitors are on their phone, often standing in front of the problem they need fixed, so a slow-loading site loses them within a few seconds. Large, uncompressed photos are the most common cause of slow trade websites, so compressing images before uploading is one of the highest-impact, lowest-effort fixes available.
Do You Need a Blog on Your Website?
Not urgently, but it helps over time. Blog content answering common customer questions gives Google more reasons to show your site for a wider range of searches, and it gives you something useful to share when customers ask questions you've answered many times before.
Frequently Asked Questions
Do I need a website if I already have a Google Business Profile?
A profile alone can generate calls, but a website builds more trust for bigger jobs and gives you a place to send customers who want more detail before committing.
How many pages does a tradesperson's website need?
A single well-built page is often enough for a small trades business. Separate pages per service become worthwhile once you offer several distinct services worth ranking individually.
Should I use stock photos if I don't have good job photos yet?
Avoid it where possible. Even a few phone photos of real work outperform stock images for building trust, and stock imagery can look generic next to competitors showing genuine jobs.